Thanks to a collaboration between MEC, Clear Channel Create and STIB/MIVB, the very first Belgian Bluetooth/wi-fi tram was inaugurated in Brussels for ALLO telecom.
ALLO telecom offers specialty retail services and owns a chain of 51 telecommunications shops. It wanted to position itself in the mobile phone market as different from the rest. In the ALLO BLuTRAM, passengers can connect free of charge to the ALLO telecom network using their smartphone or mobile phone. Once connected, the wi-fi users can download an application with free access to music, games and movie trailers. The Bluetooth users receive new content everyday. On top of that, every week a winner is selected to receive a new mobile phone.
WIFI MANAGEMENT – EVENT MANAGEMENT – WEB & MOBILE APP – STREET GUERRILA
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